Sid
Fiction Series
written and directed by
Lucas Estevan Soares
production company
IHC Studio
genre
Comedy, Drama
format
Fiction Series
logline
A former entrepreneur who became a millionaire before turning 40 tries to rebuild his life and pursue his dream of becoming an actor — but discovers that the hardest part of reinventing himself is confronting who he has become.
synopsis
Sid (short for Sidnei) was born in Curitiba, middle class, always dreaming of becoming an actor. But life pulled him in a different direction: entrepreneurship, co-founding a digital education company, selling his stake successfully, and becoming financially independent before 40.
At this stage, everything seemed achieved — but when success stops being measured and becomes routine, he realizes money isn’t everything. The series follows Sid as he returns to the core of himself, confronting emptiness, the desire for expression, the solitude of being the protagonist of his own story, and the question: Who am I without the stage, without applause, without the business?
With intimate humor, real drama, and moments of rawness, SID is a journey about reinvention, vulnerability, and what we sell as “victory” — to discover whether, in the end, it was worth the price.
inspirations
the series
Sid
2026 — Season 1
Genre: Dramedy
12
Not recommended for viewers under 12
This series features: Existential drama; emotional realism
Now it’s official: a new season is coming soon.
Season 1 – SID: When success stops being the end of the story.
In the first season, we follow Sid as he tries to start over after achieving everything he ever wanted.
Episodes
1
30min
The Day I Got Rich
Sid sells his shares in Conquer and becomes a millionaire before 40.
But the next morning is empty: the phone doesn’t ring, no one needs him.
The series opens after the glory — the loneliness of someone who won the game and realizes the prize isn’t what he expected.
2
27min
Check-out
Three years without working. Sid wakes up late, binges motivational podcasts, and tries to “get his life together,” but everything is avoidance.
He buys a Porsche. Talks about starting a business.
Does nothing.
In the last scene, he cries inside the car listening to a meditation audio.
3
28min
Sandubinha do Bem
He decides to open a “purpose-driven” sandwich shop in São Paulo.
He gathers friends, gives a talk about “social impact,” hires a team.
Three months later, the business collapses. Instead of admitting failure, Sid says “it wasn’t the right time.”
Failure becomes the first real mirror of his emptiness
4
25min
The German Method
Running from failure, Sid enrolls in an acting program in Germany.
He arrives full of certainty and tries to “understand the system” with an entrepreneur’s mindset. But in theater, vulnerability has no spreadsheet.
The professor shouts: “Stop trying to control the character, Sid! Let him breathe!” For the first time, he has no answer.
5
31min
Londres calling
He travels to London believing he will “find himself” there.
He makes brief friendships, spends little, observes a lot.
In a pub, an unknown actor challenges him: “Do you want to act or do you want to be admired?”
The question echoes throughout the episode.
6
28min
Terapia in Loop
Back in Brazil, Sid promises he will start therapy.
Buys books, schedules sessions, cancels them all.
Talks about “self-knowledge” while running from it.
In a symbolic scene, he leaves his car at the car wash and wanders aimlessly to the theater — the only place where he still feels possible.
7
26min
Real People
Sid tries to date again.
He goes out with a woman who admires him, but he feels she only wants “the Conquer guy.”
Goes out with another who ignores him, and he tries to impress her.
He discovers he no longer knows who he is outside the context of power.
In the end, he returns home and records a video saying: “I want real connection.” — then deletes it before posting.
8
32min
Scene 12
Sid finally gets an audition for a local series.
On set, he tries to control everything: talks about framing, questions the script.
The director cuts him before filming begins.
On the way home, Sid admits to himself: “I was never the protagonist. I was the screenwriter of my own illusion.”
9
30min
Conquer revisited
Sid visits his former partners at Conquer.
The office is bigger, the faces have changed, but the warmth is still there.
He realizes the problem may never have been the company — but the internal void that no goal could fill.
10
32min
The actor
Sid records an autobiographical scene alone: a man talking to his 10-year-old self. No script, no crew. He improvises until he cries — then laughs.
The video goes viral without him intending to.
For the first time, Sid feels something real.
Not fame. Presence.
projected reach
A-list international film festivals:
Streaming platforms:
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Audience Estimate:
20M
With a strong integrated marketing campaign—paid media, influencers, institutional partnerships, and in-person activations—the film is projected to reach more than 100,000 cinema viewers nationwide.
Digital distribution and engagement strategies are designed to build a large online community, generating over 20 million views across streaming platforms and social networks, expanding the project’s reach and deepening its connection with audiences.
The audiovisual product is timeless and can always be rediscovered.
IHC Success Story
Released theatrically in 2023, Neon Heart is a Brazilian drama-action feature film, written, directed, and starred by Lucas Estevan Soares, produced by Rhaissa Gonçalves.
The film was 100% self-financed by the partners of the International House of Cinema (IHC), without using incentive laws, and independently distributed — establishing a fully integrated production model from development to commercial exhibition.
It premiered internationally in Houston (USA), screened in festivals in Europe and Asia, and reached Brazilian cinemas in over 100 theaters including Cinemark, UCI, Cinesystem, and Cinépolis. It also premiered in Argentina and Uruguay, receiving awards in Houston, Moscow, and Pedra Azul, and was screened at the Marché du Film – Cannes. Critics recognized it as a milestone of the New Brazilian Popular Cinema.
More than a critical and audience success, Neon Heart became a symbol of creative autonomy and technical innovation — the first Brazilian film mixed in Dolby Atmos 9.1.
Its independent execution demonstrated IHC’s operational excellence, integrating development, production, post-production, and distribution — the foundation for expanding its universe in Neon Heart X.
IHC’s complete operational capacity—from concept to distribution—was proven through the project.
All major Brazilian exhibitors sent official letters of support, expressing interest in screening Neon Heart X, reinforcing IHC as a rising independent studio in the country.
Who is the director?
Lucas Estevan Soares is the creative and strategic engine behind IHC — founder, director, and the primary intellectual force of the studio.
Born in Curitiba, he is one of the few filmmakers from Paraná to bring a feature film to the Cannes Film Festival, solidifying his presence among the new voices of contemporary Brazilian cinema.
At 21, he traveled across 27 countries making independent cinema and released Independent Roads (a collection of 7 shorts) in festivals and showcases across Europe, Africa, and Latin America — an experience that shaped his ability to create impactful work with minimal resources.
In 2012, he founded IHC in Curitiba; in 2017, opened a branch in Miami; in 2019, wrote, directed, and starred in his first feature (Neon Heart), released theatrically in 2023 and recognized in Cannes as an example of the New Brazilian Popular Cinema.
Lucas masters every stage of the audiovisual chain — writing, directing, producing, sound, editing, and score — and maintains active partnerships with exhibitors and technical partners (Dolby, Delarte, Cinemark). He is also an entrepreneur and industry investor: a rare case of someone who idealizes, structures, and delivers the complete vision of a studio.
