Coxa Branca, the green & white turnaround
Documentary Series
written and directed by
Lucas Estevan Soares
production company
IHC Studio
genre
Documentary
format
Series
logline
When Coritiba becomes a SAF and opens its doors like never before, Coxa Branca: The Green-and-White Turnaround follows, from the inside out, the transformation of a century-old club into a benchmark of management, passion, and future in the new era of Brazilian football.
synopsis
Coxa Branca: The Green-and-White Turnaround is a documentary series with full-access to Coritiba’s transformation as a SAF — from the initial shock of professional management to its consolidation as a reference club-company in Brazil.
Over two seasons, the series moves between the locker room, the boardroom, and the youth academy, revealing tough decisions, crises, rebuilds, and victories that never appear in the usual 90-minute broadcast.
Balancing fan passion, performance pressure, and long-term strategic vision, Coxa Branca shows how a historic club tries to unite profit, legacy, and emotion in a rapidly changing football landscape. More than documenting a SAF, the series captures the birth of a new club model — and the impact it has on everyone who wears green and white, on and off the pitch.
inspirations
the series
Coxa Branca:
The Green-and-White Turnaround
2025 · 2 Seasons
AL
AL — Suitable for all audiences
Genre: Documentary Series, Sports
This series is: Provocative
Now it’s official: a new season is coming soon
Season 1 – The Turning Point
The first season dives into the initial impact of the SAF.
The club faces one of the biggest transformations in its history: tough decisions, fan resistance, and the beginning of a professional management culture.
It’s the turbulent start of a new era in Brazilian football.
Episodes
1
30min
The Turn Begins
Treecorp takes over Coritiba. Between excitement and distrust, a new chapter is born. Behind the scenes of the day history changed forever.
2
25min
Everything Has a Price
Cuts, changes, protests.
The harsh reality of a management that needs to start by removing what hurts — so it can rebuild later.
3
28min
The Management Shock
Spreadsheets, pressure, and new rules. Between tense meetings and high-risk decisions, the club begins to feel the weight of becoming a company.
4
27min
Field and Boardroom
Results don’t come, tensions rise. While the locker room heats up, the board must prove the change has purpose.
5
26min
Strong Academy, Living Future
Meet the “piás do Couto.” Between dreams, discipline, and sweat, youth academy players represent the true future of the club.
6
30min
Light at the End
The worst is over — or almost. Small victories reignite confidence. A season that ends with a new beginning.
Season 2 – Reconstruction
It’s the year of technical turnaround. Série B becomes a battleground of maximum tension. The board bets high, the fans apply pressure, and every match is an episode of resilience. A journey to return to the place Coritiba should have never left.
Episodes
1
27min
All for a Place
New squad, new staff, new purpose. Coritiba prepares for its biggest challenge: proving the rebuild was worth it.
2
29min
Total Pressure
Couto Pereira is packed. The roar of the fans is both fuel and burden. On the field, victory comes at a high cost.
3
25min
Silence and Reaction
Crisis. Consecutive losses. A single meeting changes everything — and the team finds strength in the most unlikely moment.
4
30min
Hope Wears Green
Academy players debut and surprise everyone. Their energy brings lightness and faith during the storm.
5
30min
Difficult Decisions
Injuries, dismissals, drastic changes. To win, sacrifices must be made — and the process must be trusted.
6
27min
Rise Again
Final rounds. Pounding hearts, roaring stands. Promotion secured. A club and a city redeemed.
projected reach
A-list international film festivals:
Streaming platforms:
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Audience Estimate:
20M
With a strong integrated marketing campaign—paid media, influencers, institutional partnerships, and in-person activations—the film is projected to reach more than 100,000 cinema viewers nationwide.
Digital distribution and engagement strategies are designed to build a large online community, generating over 20 million views across streaming platforms and social networks, expanding the project’s reach and deepening its connection with audiences.
The audiovisual product is timeless and can always be rediscovered.
IHC Success Story
Released theatrically in 2023, Neon Heart is a Brazilian drama-action feature film, written, directed, and starred by Lucas Estevan Soares, produced by Rhaissa Gonçalves.
The film was 100% self-financed by the partners of the International House of Cinema (IHC), without using incentive laws, and independently distributed — establishing a fully integrated production model from development to commercial exhibition.
It premiered internationally in Houston (USA), screened in festivals in Europe and Asia, and reached Brazilian cinemas in over 100 theaters including Cinemark, UCI, Cinesystem, and Cinépolis. It also premiered in Argentina and Uruguay, receiving awards in Houston, Moscow, and Pedra Azul, and was screened at the Marché du Film – Cannes. Critics recognized it as a milestone of the New Brazilian Popular Cinema.
More than a critical and audience success, Neon Heart became a symbol of creative autonomy and technical innovation — the first Brazilian film mixed in Dolby Atmos 9.1.
Its independent execution demonstrated IHC’s operational excellence, integrating development, production, post-production, and distribution — the foundation for expanding its universe in Neon Heart X.
IHC’s complete operational capacity—from concept to distribution—was proven through the project.
All major Brazilian exhibitors sent official letters of support, expressing interest in screening Neon Heart X, reinforcing IHC as a rising independent studio in the country.
Who is the director?
Lucas Estevan Soares is the creative and strategic engine behind IHC — founder, director, and the primary intellectual force of the studio.
Born in Curitiba, he is one of the few filmmakers from Paraná to bring a feature film to the Cannes Film Festival, solidifying his presence among the new voices of contemporary Brazilian cinema.
At 21, he traveled across 27 countries making independent cinema and released Independent Roads (a collection of 7 shorts) in festivals and showcases across Europe, Africa, and Latin America — an experience that shaped his ability to create impactful work with minimal resources.
In 2012, he founded IHC in Curitiba; in 2017, opened a branch in Miami; in 2019, wrote, directed, and starred in his first feature (Neon Heart), released theatrically in 2023 and recognized in Cannes as an example of the New Brazilian Popular Cinema.
Lucas masters every stage of the audiovisual chain — writing, directing, producing, sound, editing, and score — and maintains active partnerships with exhibitors and technical partners (Dolby, Delarte, Cinemark). He is also an entrepreneur and industry investor: a rare case of someone who idealizes, structures, and delivers the complete vision of a studio.
