Charismatic, manipulative, and deliriously convinced he was chosen by God, Leonir “Leão” Júnior builds an empire of faith and money from a self-help method that blends gospel, coaching, and digital marketing.

From motivational videos to messianic livestreams, he turns followers into consumers and faith into currency — literally — through his own cryptocurrency, LeãoCoin.

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But the higher he rises, the more the boundary between divine revelation and madness dissolves. What begins as a motivational spectacle becomes a cult, then transforms into a political crusade: Leonir proclaims himself “the Lion of the Tribe of Judah,” founds a church-corporation, and launches his presidential campaign.

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Amid golden helicopters, biblical slogans, and power-induced delusions, the “mentor of millionaires” loses control of his own narrative — until a follower’s blood in the desert, a fake miracle involving a watch, and the blind faith of millions culminate in an apocalyptic finale.

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How to Get Rich Fast is a fierce satire of contemporary Brazil, where religion, politics, and capitalism merge on the same pulpit — and where a man who wanted to teach others to prosper ends up believing he is the Messiah.