DOCUMENTARY SERIES PROJECT
Negriazul: the boys from the barrio
A Gift to Ecuador. A Revolution for Football.
The opportunity
Ecuador lives a rare moment of pride. A small club from Sangolquí has rewritten what football means in South America. Independiente del Valle — the Negriazul — became the nation’s most inspiring project: a fusion of education, sport, and purpose. This is the chance to tell that story — a revolution born from humility, and a gift to Ecuador.
Key points:
Invisible Revolution
No other South American club has documented its transformation from the inside out.
A Real Case of Hope
Independiente del Valle proves that purpose, structure, and belief can defeat giants.
Global Inspiration
Inspired by Welcome to Wrexham, Last Chance U, and All or Nothing, this series reveals the human side of football’s most unlikely powerhouse.
The Time is Now
The 2026 World Cup will showcase a generation raised in the Valley. The world is ready to see where they came from.
Inspirations:
Narrative timeline
The series follows a clear evolution: from a dream born in the barrio to a global legacy. It’s not only about victories — it’s about the boys who changed what victory means.
Season 1
(2015–2021) — The beginnings of the revolution. From the construction of the academy and early failures to the first national title and continental recognition.
Season 2
(2022–2026) — The Golden Generation. Global triumphs, new idols, and Ecuador’s rise to the 2026 World Cup led by players born in the Valley.
Season 3
(2027–2030) — Legacy and expansion. A new era begins as the club exports its philosophy worldwide — proof that purpose and progress can coexist.
Negriazul: the boys from the barrio
2025 3 seasons
Genre: Documentary Series · Sports
This series is: Inspiring · Authentic · Poetic
General Audiences. Content suitable for all ages.
Now it's official: one more season coming soon
Season 1 — Seeds of Hope
The first season dives into the origins of Independiente del Valle’s philosophy. The club builds an academy that becomes a second home to hundreds of children. From a small town to continental recognition, we watch the rise of a social movement in the form of a football team.
Episodes
1
52min
The Valley begins to dream
The first bricks of the academy are laid. Kids walk from the neighborhood to train barefoot. A revolution begins quietly in Sangolquí.
2
49min
The blue and black walls
Inside the dorms: study desks beside cleats, laughter beside homesickness. Every wall painted Negriazul — a color of belonging.
3
50min
Nights of Sudamerica
2019: IDV defeats River, Boca, and Colón to win its first international title. The nation discovers the little club that refused to lose.
4
51min
The Classroom and The Pitch
Two boys: one destined for Europe, another for the classroom. Both learn that victory means growth.
5
50min
Champions of Ecuador
2021. Independiente del Valle wins its first national league. The streets of Sangolquí explode in pride and fireworks.
6
53min
The revolution has a name
“Negriazul” becomes more than colors. It’s identity, family, and faith in motion.
Season 2 – The Golden Generation
The second season captures the transformation from underdog to continental powerhouse. The same boys who once trained barefoot now play for Europe’s biggest clubs — and lead Ecuador to the 2026 World Cup. This is the emotional peak: the Valley conquers the world.
Episodes
1
51min
Beyond the trophy
2022. IDV wins its second Copa Sudamericana. The story repeats — but the meaning deepens. These are no longer miracles, they’re milestones.
2
52min
The price of success
Europe calls. Transfers, agents, and headlines threaten the purity of the project. The club faces a new kind of challenge: staying human amid fame.
3
48min
Recopa and reflection
2023. IDV wins the Recopa Sudamericana. The same core of players reunites one last time before careers take them abroad.
4
50min
The road to 2026
The generation of Caicedo and Hincapié becomes Ecuador’s backbone. As the World Cup approaches, the story feels destined — the barrio meets the world.
5
48min
The world stage
World Cup 2026. Ecuador steps onto the pitch with half its squad born in the Valley. For the boys, it’s not just a match — it’s repayment for a gift.
6
53min
A gift to Ecuador
The final episode of the season. The players return home, visiting their old academy. Teachers, cooks, and coaches cry. Ecuador finally understands: this club is a present to its people.
Season 3 — Legacy of the Valley
The last season is about legacy — how Independiente del Valle becomes a model for the world. As new generations arrive, the revolution proves it wasn’t luck: it’s a system, a soul, and a promise that endures.
Episodes
1
50min
The new kids of Sangolquí
A new group of 12-year-olds moves into the dorms. Different faces, same fire. The future of Ecuadorian football begins again.
2
52min
The business of dreams
Behind the emotion, a structure: analytics, sponsorships, sustainability. The club shows that ethics and efficiency can coexist.
3
49min
Homecoming
Moisés Caicedo returns for an exhibition match. The kids see a hero in their own uniform. The circle closes beautifully.
4
50min
Teaching the world
Clubs from Africa and Asia visit to study the IDV model. Ecuador’s “little club” becomes a blueprint for global grassroots football.
5
51min
The school of the Valley
The academy expands into an official school accredited by the Ecuadorian Ministry of Education — where football and books share equal value.
6
53min
The legacy leaves on
Finale. Sunset over Sangolquí. Children play barefoot again, chasing the next dream. The revolution never ended — it just grew.
Why Independiente del Valle?
Because it represents everything football should stand for: community, education, and belief. A club born in modesty, now carrying the hope of a nation. Its story isn’t about winning — it’s about giving back.
Highlights:
Living Tradition
A young club with an old soul — and a new mission.
Leadership With Vision
Professional, sustainable, and rooted in purpose.
Vision 2030
A long-term plan to make Ecuador a reference in talent development.
Latin American Pioneers
The first Ecuadorian club to tell its story to the world, from within.
Series goals
We’re not just showing what happens — we’re showing why it matters. A documentary about people, decisions, and transformation. Truth, emotion, and purpose — in every frame.
Main missions:
Real Transformation
Show how a social project became a continental powerhouse.
Brand in Motion
Position Independiente del Valle as a cultural and educational force.
Meaningful Connections
Attract fans, investors, educators, and dreamers.
Permanent Legacy
Create an audiovisual record of a new era in Latin American football.
Audience
This series is for anyone who loves football but believes it can be more than a game — for those who see it as identity, education, and art.
Target Groups:
Passion in First Person
Fans who crave behind-the-scenes honesty.
Trust and Transparency
Investors and partners who seek honest access and long-term vision.
A Story for the World
Streaming platforms with both local and international appeal.
Real Inspiration
Young people inspired by true stories of transformation and resilience.
Series format
Inspired by global successes, the series blends cinematic tension with human truth. High-end production, authentic storytelling, and Ecuadorian soul.
Especificações:
Structure
3 Seasons / 6 Episodes per season / ~47–55 minutes each
Tone
Documentary-emotional, factual, poetic.
Narrative World
Locker room + boardroom + academy.
Aesthetic
Cinematic realism, original music, rhythm of a premium series.
The three worlds
Independiente del Valle is a living, complex organism. To capture that reality, the series will follow three narrative cores that constantly intersect — each with its own tension, triumphs, and conflicts:
Management
The decision-makers balancing ideals and reality.
Players
The human side of football: pressure, joy, and sacrifice.
Academy
The heart of the club: education, growth, and the next dream.
Differentials
It’s not just a documentary. It’s a living brand project, a mirror of identity, and a statement of purpose.
Key Strengths:
Exclusive Access
Full access to unseen moments.
Pioneer in Ecuador
First project of its kind in Ecuador.
Emotion & Strategy
Balance of human emotion and strategy.
Strength for the Brand
Reinforces national and international image.
Production calendar
The cameras follow a full year inside the club: pre-season, tournaments, and World Cup preparation — from classroom to championship.
An audiovisual diary of Ecuador’s most inspiring revolution.
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Commercial potential
This isn’t content — it’s a strategic asset.
A story that can be monetized, licensed, and exported as cultural pride.
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Distribution: Netflix, Amazon Prime, Disney+, FIFA+.
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Sponsorship: Product placement, youth brands, sports tech, education programs.
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Legacy: Evergreen content for club marketing, schools, and global audiences.
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Conclusion
Negriazul: The Boys from the Barrio is not only a football series — it’s a testimony of transformation.
A story about faith, structure, and second chances.
A club that became a gift.
A country that found itself through the game.
“They called them the boys from the barrio.
But when they stepped onto the world stage,
Ecuador saw its future — painted black and blue.”
Who is the director?
Lucas Estevan Soares is the creative and strategic force behind IHC — founder, director, and the main intellectual driving power of the operation.
Born in Curitiba, he is one of the few filmmakers from Paraná to have taken a feature film to the Cannes Film Festival, cementing his place among the new voices of contemporary Brazilian cinema.
At 21, he traveled through 27 countries making independent films and released Trilhos Independentes (a collection of seven short films) at festivals and showcases across Europe, Africa, and Latin America — an experience that shaped his ability to create with limited resources and high impact.
In 2012, he founded IHC in Curitiba; in 2017, opened a branch in Miami; and in 2019, he wrote, directed, and starred in his debut feature, Coração de Neon, released in theaters in 2023 and recognized at Cannes as a prime example of Brazil’s New Popular Cinema.
Lucas masters every stage of the audiovisual chain — from writing, directing, and production to sound, editing, and soundtrack. He built his own distribution company and maintains an active network with exhibitors and technical partners (Dolby, Delart, Cinemark). He is also an entrepreneur and investor in the audiovisual sector — a rare case of someone who conceives, structures, and delivers the complete vision of a studio.
Success story
Coração de Neon was 100% financed by IHC’s partners, without the use of public incentives, and distributed independently.
Results: Official screening at the Marché du Film (Cannes); critical recognition as part of the “New Brazilian Popular Cinema” movement; nationwide theatrical release (+100 screens across Cinemark, UCI, Cinesystem, and Cinépolis networks); premieres in Argentina and Uruguay; and multiple awards — Best Film (Remi Award – Houston), Best Foreign Language Film (Moscow), and Best Film, Best Screenplay, and Best Direction (Pedra Azul Film Festival).
